I’m a content strategist who spends her days developing smart communications strategies and crafting engaging content. I started my career as a journalist and from there moved into PR and corporate communications.
Over the years, I’ve run the marketing gamut—from media relations and market research to copywriting, video production and crisis communications. Writing is my passion. Strategic communication planning and execution is my bread and butter.
Throughout my career, I have successfully enhanced the image of companies spanning media, retail and high tech. I consider myself a corporate storyteller—the one responsible for sharing an organization’s message and mission with the community, the media, its employees, shareholders and partners. I have a unique ability to articulate a voice that unifies brand messaging across markets and media types.
I bring with me a wealth of cross-cultural sensitivity, as well as management, communication and negotiation skills for the global marketplace. And while most people would argue that communication projects are qualitative, I have found meaningful ways to set benchmarks and measure progress.