Your quick, cost-effective and reliable solution to communications.

With engaging content and a results-driven approach, I leverage the media, analysts and industry influencers to achieve your business goals.

icons.png

INFLUENCER RELATIONS

I strategize a targeted approach to reach the stakeholders who drive change in your field. This includes media and analyst relations, press tours, 1:1 briefings, proactive pitching, thought leadership programs, speaking engagements and awards.

writing.png

Content creation

I help companies develop brand positioning, messaging framework and editorial calendars. From there, I create content in the form of collateral, press releases, presentations, newsletters, blog posts, website copy, speeches, bios and more. 

plane.jpg

OVERSIGHT

As a natural extension of your team, I offer virtual coverage; team management and mentoring (internal and external resources); and serve as your editor-in-chief. Let's convert your project portfolio into a smart, competitive advantage. 

 

I’m a content strategist who spends her days developing smart communications strategies and crafting engaging content. I started my career as a journalist and from there moved into PR and corporate communications.

Over the years, I’ve run the marketing gamut—from media relations and market research to copywriting, video production and crisis communications. Writing is my passion. Strategic communication planning and execution is my bread and butter.

Throughout my career, I have successfully enhanced the image of companies spanning media, retail and high tech. I consider myself a corporate storyteller—the one responsible for sharing an organization’s message and mission with the community, the media, its employees, shareholders and partners. I have a unique ability to articulate a voice that unifies brand messaging across markets and media types.

I bring with me a wealth of cross-cultural sensitivity, as well as management, communication and negotiation skills for the global marketplace. And while most people would argue that communication projects are qualitative, I have found meaningful ways to set benchmarks and measure progress.

 

A small sample of brands for which I've written

 

Websites, brochures, white papers and annual reports. Case studies, product sheets and sales letters. Newsletters, flyers and press releases. Speeches – both personal and professional. You name it, I write it.

 

No business too small—no industry too big

Much like a graphic designer creates a visual with pictures, I create a visual with words. I clarify your company's message and translate it into compelling copy that speaks to your target audience. By creating order out of disorganized thoughts, I'll write what you've been trying to say, but have been struggling to articulate.

HANDS-ON, IN THE TRENCHES STYLE

Implement successful, best-of-breed communication strategies leveraging industry experience from global and domestic in-house and consulting roles.

FROM THE C-Suite to the board seat

Comfortable working with all levels of executive and managerial teams, partners and third parties to counsel, gain consensus and execute programs.

ACTION- AND RESULTS-ORIENTED 

Media and analyst outreach has resulted national and global business, trade, consumer, tech, lifestyle, and entertainment coverage for a variety of clients.

HENDEL CONTENT CREATION

Phoenix, Arizona
(602) 750-5934
lauren@hendelcontent.com

Your Name *
Your Name